Dijon created an experience different from the norm, with a stark white angular exterior and then a luxurious and quality interior. The interior was hidden from the exterior with glimpses available to tease and intrigue, voiles and tempting views encouraged delegates ‘on board’.
The customer journey around the stand included aromas of the destinations, subtle graphic elements showing routes and fleet, background cool tunes and iconic designer furniture and stand dressing. To deliver the messages we had live interactive multimedia and even Google Glass on stand. The audience were certainly treated to a fully immersive experience with every sense excited and stimulated on board the Virgin Atlantic stand.