What a great start to the New Year, getting back into the swing of things this week and our copy of the super publication Grand Stand 5 turned up… better news was that the amazing and beautiful Virgin Atlantic stand is featured on page 291, alongside some of the worlds best contemporary event designs.What a team Virgin Atlantic and Dijon make…. This stand is packed full of unique interactive and engaging ideas and finished to the high standard Virgin customers would expect.
Dijon created an experience different from the norm, with a stark white angular exterior and then a luxurious and quality interior. The interior was hidden from the exterior with glimpses available to tease and intrigue, voiles and tempting views encouraged delegates ‘on board’.
The customer journey around the stand included aromas of the destinations, subtle graphic elements showing routes and fleet, background cool tunes and iconic designer furniture and stand dressing. To deliver the messages we had live interactive multimedia and even Google Glass on stand. The audience were certainly treated to a fully immersive experience with every sense excited and stimulated on board the Virgin Atlantic stand.